Madd Rates The States: A Media Advocacy Event To Advance The Agenda Against Alcohol-Impaired Driving

Russell, A; Voas, R B; Dejong, W; Chaloupka, M

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Madd Rates The States: A Media Advocacy Event To Advance The Agenda Against Alcohol-Impaired Driving

05/01/1995
By Russell, A ; Voas, R B ; Dejong, W ; ...
Source: Public Health Rep. 110(3):240-245

[PDF-1.10 MB]

English

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Alternative Title:

Public Health Rep
Personal Author:

Russell, A ; Voas, R B ; Dejong, W ; Chaloupka, M

Russell, A ; Voas, R B ; Dejong, W ; Chaloupka, M Less -
Description:

The "Rating the States" (RTS) Program of Mothers Against Drunk Driving (MADD) is designed to bring public attention to the status of State government efforts to combat alcohol-impaired driving. MADD's 1993 report, which evaluated each State with a grade from A to D, brought renewed visibility to MADD's fight for new prevention policies and helped to advance key State legislation. Because of MADD's national press conference and other media activities, more than 60 million Americans saw or heard a news story related to the program. This article outlines the program's objectives and methodology, efforts to publicize the results, and what was achieved in terms of news media coverage and in advancing public policy change. The RTS Program is a proven media advocacy strategy for prompting State legislatures and Governors to enact new policies. The article concludes with guidelines for other public health advocacy groups that may want to emulate this strategy.
Subjects:

[+]

Accidents, Traffic Alcoholic Intoxication Consumer Advocacy Consumer Organizations Humans Information Services Mass Media Public Policy Public Relations Surveys And Questionnaires
Source:

Public Health Rep. 110(3):240-245
Pubmed ID:

7610210
Pubmed Central ID:

PMCnull
Document Type:

Journal Article
Place as Subject:

North America
Volume:

110
Issue:

3
Collection(s):

Public Health Reports
Main Document Checksum:

[+]

urn:sha256:6090e0f175f4c4d9131b37ed0c39da0ec32a337916775e3759c69b5af68891f2
Download URL:

https://stacks.cdc.gov/view/cdc/64190/cdc_64190_DS1.pdf
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No Additional Files

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Madd Rates The States: A Media Advocacy Event To Advance The Agenda Against Alcohol-Impaired Driving

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